凱曜網路 EMC GroupEMC Group
商務協理（AVP）Associate Vice President, Business
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2021.09 – Present
主要客戶Key Clients
New Balance · UNIQLO · 統一企業Uni-President · Garmin · Tefal · Domino's Pizza · 遠雄集團Farglory Group
- 主導社群內容行銷整合策略，結合口碑、KOL、社群與廣告，創造品牌聲量與轉換效益。
- 洞察社群內容市場趨勢，制定策略架構並推動創新服務模式。
- 負責新業務開發，定期舉辦 Roadshow，成功拓展多元產業客戶。
- 規劃並執行內部教育訓練體系，提升團隊專業能力與銷售績效。
- 建立並維護關鍵客戶長期策略合作關係，強化客戶黏著度與續約率。
- 發展 Social Commerce 解決方案，協助品牌導流與銷售轉換。
- 拓展媒體代理商與策略夥伴關係，提升整體服務整合力。
- 執行 2B 行銷專案，並與 DMA 等產業協會合作，提升品牌影響力。
- Architect integrated social content strategies — orchestrating WOM, KOL, community, and paid media — to scale brand voice and measurable conversion.
- Translate emerging social and content trends into proprietary service frameworks and new revenue models.
- Own the new-business engine: lead Roadshows, pitches, and partnership development across multiple verticals.
- Built an in-house enablement program that elevated team expertise and lifted sales productivity.
- Cultivate enduring strategic partnerships with marquee accounts, strengthening retention and renewal rates.
- Lead the firm’s Social Commerce practice, converting brand audiences into measurable sales outcomes.
- Expand the media-agency and strategic-partner ecosystem to deepen end-to-end service capability.
- Deliver B2B marketing programs and represent the company within industry bodies such as the DMA.
PressPlay 瑞奧（PressPlay Connect）PressPlay Connect
商務資深總監 / 業務資深總監Senior Director, Business & Sales
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2018.02 – Present
主要客戶Key Clients
Unilever · P&G · 麥當勞McDonald's · 統一企業Uni-President · Ford · Yahoo購物中心 Shopping · KAO · Tefal
- 建立 Creator 內容變現策略，開發多元商業模式與合作機制。
- 舉辦 Roadshow 開拓新業務，成功導入多個大型品牌合作。
- 2018 年從 0 開始建立內容行銷業務團隊，搭建組織與流程。
- 設計新導獎勵制度與績效方案，提升團隊動能與達成率。
- KOL 內容置入專案執行，整合內容、媒體與品牌需求。
- 與第三方合作夥伴協作，擴大團隊服務範疇與專業能量。
- 與媒體代理商建立策略合作關係，深化市場資源整合。
- 執行 2B 行銷專案，並與 Brand Magazine 等媒體合作強化內容力。
- Built the content marketing business unit from zero in 2018 — designing the org, workflow, and commercial model that anchored the company’s Creator economy practice.
- Pioneered Creator-led monetization strategies, productizing diverse commercial models and partnership mechanics.
- Drove new-business Roadshows that landed multiple Fortune-500 brand engagements.
- Designed incentive structures and performance frameworks that lifted team momentum and quota attainment.
- Led signature KOL content-integration campaigns, harmonizing brand, content, and media outcomes.
- Forged third-party alliances and media-agency partnerships to deepen market reach and capability.
- Delivered B2B marketing programs in partnership with industry media such as Brand Magazine.
Yahoo! Taiwan 雅虎台灣Yahoo! Taiwan
資深業務經理Senior Sales Manager
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2013.04 – 2017.10
主要客戶Key Clients
Watsons · Unilever · Mentholatum · DHC · Pandora · IKEA · Domino's Pizza
- 榮獲 2014 Yahoo! Sales Recognition Award，表彰創新廣告解決方案。
- Watsons 廣告預算連續三年成長：2014 2.6M → 2015 7.3M → 2016 超過 10M。
- Domino's Pizza 年度廣告預算由 2M 提升至 10M（5 倍成長）。
- 舉辦關鍵客戶年度 Workshop，客戶滿意度 95% 以上。
- 2016 上半年達成 143% 銷售目標，創造卓越業績表現。
- Honored with the 2014 Yahoo! Sales Recognition Award for breakthrough advertising solutions.
- Quadrupled Watsons investment over three years: 2014 NT$2.6M → 2015 NT$7.3M → 2016 NT$10M+.
- Grew Domino’s Pizza annual spend from NT$2M to NT$10M — a 5× expansion.
- Designed flagship Workshops for top-tier accounts, sustaining 95%+ client satisfaction.
- Delivered 143% of H1 2016 sales target, ranking among the top performers on the team.
Mindshare Taiwan 傳立媒體Mindshare Taiwan (WPP)
資深總監（Partner）— Interaction Dept.Senior Director (Partner) — Interaction Department
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2011.01 – 2013.01
主要客戶Key Clients
NIKE · B+L · GSK · Zurich · NY Life · Cisco · ROLEX · Michelin
- 運用數據分析說服決策層，將數位預算占比由 4% 提升至 6%。
- 透過組織重整、內訓與業務開發，帶動營收成長 53%，翻轉低效專案。
- 開發新客戶並維護既有客戶關係，擴大業務版圖。
- 制定並執行公司級數位媒體培訓計畫，提升團隊專業力。
- Used insight-led narratives to influence C-suite clients, lifting digital’s share of wallet from 4% to 6%.
- Engineered a department turnaround — restructuring the team, refreshing training, and reigniting new business — to drive +53% revenue growth.
- Cultivated new logos while deepening relationships with strategic accounts to expand the book of business.
- Authored and rolled out the company-wide Digital Media Academy, elevating team capability across the agency.
桑河數位 Shanger Digital AgencyShanger Digital Agency
業務副總監Associate Sales Director
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2009.12 – 2011.01
主要客戶Key Clients
HTC · 資生堂集團Shiseido Group · KOSÉ · FANCL · DHC · TCC
- 於 2010 年 9 月成功爭取 HTC 線上活動製作專案，年度預算達 300 萬。
- 主導資生堂、菲莉絲集團、Mycosme 跨品牌美妝社群平台專案，年度預算達 1,800 萬。
- 精準掌握 BU P/L、成本分析與業務發展，提升整體營運效益。
- Won HTC’s flagship online campaign mandate (Sep 2010), generating NT$3M in annual production revenue.
- Led cross-brand beauty community platforms for Shiseido, Phillips Group, and Mycosme — NT$18M annual portfolio.
- Owned BU P&L, cost analysis, and commercial strategy, lifting operational efficiency across the unit.
Yahoo! Taiwan 雅虎台灣Yahoo! Taiwan
業務經理Sales Manager
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2001.01 – 2005.05
主要客戶Key Clients
Toyota · Honda · Kymco · TCC · Domino's Pizza
- 2001 年超越競爭者，取得台灣大哥大首篇數位廣告合約。
- Toyota 年度廣告預算由 2M 提升至 10M，成長 5 倍。
- 2002 年獲 Yahoo! Asia Sales Conference「Unbelievable Advertiser Award」，肯定在食品產業拓展與維護客戶的卓越表現。
- 2003 年獲 Yahoo! Asia Sales Conference「Best Practice Campaign Award」，肯定為黑松公司新品上市制定並執行創新廣告策略。
- Outpaced incumbent agencies in 2001 to secure Taiwan Mobile’s first-ever digital advertising contract.
- Scaled Toyota’s annual investment from NT$2M to NT$10M — a 5× lift in two cycles.
- 2002 — Yahoo! Asia Sales Conference “Unbelievable Advertiser Award” for outstanding F&B account development and retention.
- 2003 — Yahoo! Asia Sales Conference “Best Practice Campaign Award” for the HeySong new-product launch strategy.
